Austin Guevara

Austin Guevara

Austin Guevara

I’m Austin, a product designer with a love of crafting tools for makers

I’m Austin, a product designer with a love of crafting tools for makers

I’m Austin, a product designer with a love of crafting tools for makers

Get in Touch

See Work Experience

Get in Touch

See Work Experience

Get in Touch

See Work Experience

I believe that great products are built on a deep understanding of people, paired with a relentless focus on details.

I love building tools that empower people to solve complex problems and craft experiences, which I currently do at Salesforce.

I also love croissants, soccer, and speedy race cars. And spending time with my wife Elissa, and our son Atlee.

Here’s a quick look at some of the products that I’ve helped build:

Einstein Copilot

Salesforce Platform • 2023–Present

Einstein Copilot is the new generative Al-powered conversational assistant integrated into the stream of work across every Salesforce application. It allows you to summarize data, draft emails, and ask questions using natural language, all based on secure company data. Einstein’s proactive suggestions enhance efficiency and automate crucial tasks.

Learn more about Copilot

Highlights

  • Partnered with product leadership and engineering architects to deliver the new Einstein Copilot to GA.

  • Designed out of the box abilities (e.g., searching and summarizing CRM data), and the system for ISVs and customers to build their own generative AI abilities.

  • Scaled design artifacts and processes to hundreds of internal designers, engineers, and PMs, in order to build cloud-specific generative AI abilities (Copilot functionality for Sales, Service, Marketing, Commerce, and much more).

Einstein Copilot

Salesforce Platform • 2023–Present

Einstein Copilot is the new generative Al-powered conversational assistant integrated into the stream of work across every Salesforce application. It allows you to summarize data, draft emails, and ask questions using natural language, all based on secure company data. Einstein’s proactive suggestions enhance efficiency and automate crucial tasks.

Learn more about Copilot

Highlights

  • Partnered with product leadership and engineering architects to deliver the new Einstein Copilot to GA.

  • Designed out of the box abilities (e.g., searching and summarizing CRM data), and the system for ISVs and customers to build their own generative AI abilities.

  • Scaled design artifacts and processes to hundreds of internal designers, engineers, and PMs, in order to build cloud-specific generative AI abilities (Copilot functionality for Sales, Service, Marketing, Commerce, and much more).

Einstein Copilot

Salesforce Platform • 2023–Present

Einstein Copilot is the new generative Al-powered conversational assistant integrated into the stream of work across every Salesforce application. It allows you to summarize data, draft emails, and ask questions using natural language, all based on secure company data. Einstein’s proactive suggestions enhance efficiency and automate crucial tasks.

Learn more about Copilot

Highlights

  • Partnered with product leadership and engineering architects to deliver the new Einstein Copilot to GA.

  • Designed out of the box abilities (e.g., searching and summarizing CRM data), and the system for ISVs and customers to build their own generative AI abilities.

  • Scaled design artifacts and processes to hundreds of internal designers, engineers, and PMs, in order to build cloud-specific generative AI abilities (Copilot functionality for Sales, Service, Marketing, Commerce, and much more).

You are an excellent designer with the energy and willingness to solve problems with empathy for the humans who use the things we build. That makes you great at your job—at least in my book.

Thanks for showing up every day with a positive attitude and a willingness to learn and grow with others.

Cliff Seal, Product Design Architect, Salesforce

Flow Builder

Salesforce Platform • 2021–2023

Flow Builder is an automation tool that enables businesses to automate their processes without needing to write code. In 2023, Flow powered over 200B automation executions each month. I led design for the core builder experience, redesigned the system for custom actions, and led initiatives to improve usability for users of all levels of technicality and experience across the product lifecycle.

Highlights

Greatly increased product adoption and utilization through product unification efforts (~40B monthly executions in 2021 to over 200B monthly executions in 2023).

Introduced new designer-led research tools and processes to increase access to user insights, despite limited research resources.

Led multiple major accessibility product features, to make the product usable by screen reader and keyboard-first users.

Flow Builder

Salesforce Platform • 2021–2023

Flow Builder is an automation tool that enables businesses to automate their processes without needing to write code. In 2023, Flow powered over 200B automation executions each month. I led design for the core builder experience, redesigned the system for custom actions, and led initiatives to improve usability for users of all levels of technicality and experience across the product lifecycle.

Highlights

Greatly increased product adoption and utilization through product unification efforts (~40B monthly executions in 2021 to over 200B monthly executions in 2023).

Introduced new designer-led research tools and processes to increase access to user insights, despite limited research resources.

Led multiple major accessibility product features, to make the product usable by screen reader and keyboard-first users.

Flow Builder

Salesforce Platform • 2021–2023

Flow Builder is an automation tool that enables businesses to automate their processes without needing to write code. In 2023, Flow powered over 200B automation executions each month. I led design for the core builder experience, redesigned the system for custom actions, and led initiatives to improve usability for users of all levels of technicality and experience across the product lifecycle.

Highlights

Greatly increased product adoption and utilization through product unification efforts (~40B monthly executions in 2021 to over 200B monthly executions in 2023).

Introduced new designer-led research tools and processes to increase access to user insights, despite limited research resources.

Led multiple major accessibility product features, to make the product usable by screen reader and keyboard-first users.

Thank you for always being such a champion for a11y! You’ve always been so thorough in your attention to detail and thinking through so many use cases for all people with Disabilities to be successful. You’re one of the absolute best designers I’ve ever worked with. Thank you for everything you’ve done and continue to do!

Donielle Berg, Lead Accessibility Engineer, ServiceNow

Flow Builder - Screens

Salesforce Platform • 2021–2023

Flow Builder Screens is a tool for creating guided business processes, like intake forms, support agent flows, lead creation, and so much more. I led a major project to define a multi-year roadmap for the product. This was focused on moving the builder from producing static pages and forms, to dynamic apps that react to user inputs and that use real-time data.

Highlights

Ran design sprint workshops to quickly drive cross-functional alignment and help the organization to make decisions quickly.

Spoke at TDX (Salesforce developer conference) to Salesforce developers and admins about leveraging design thinking processes and tools in their work.

Flow Builder - Screens

Salesforce Platform • 2021–2023

Flow Builder Screens is a tool for creating guided business processes, like intake forms, support agent flows, lead creation, and so much more. I led a major project to define a multi-year roadmap for the product. This was focused on moving the builder from producing static pages and forms, to dynamic apps that react to user inputs and that use real-time data.

Highlights

Ran design sprint workshops to quickly drive cross-functional alignment and help the organization to make decisions quickly.

Spoke at TDX (Salesforce developer conference) to Salesforce developers and admins about leveraging design thinking processes and tools in their work.

Flow Builder - Screens

Salesforce Platform • 2021–2023

Flow Builder Screens is a tool for creating guided business processes, like intake forms, support agent flows, lead creation, and so much more. I led a major project to define a multi-year roadmap for the product. This was focused on moving the builder from producing static pages and forms, to dynamic apps that react to user inputs and that use real-time data.

Highlights

Ran design sprint workshops to quickly drive cross-functional alignment and help the organization to make decisions quickly.

Spoke at TDX (Salesforce developer conference) to Salesforce developers and admins about leveraging design thinking processes and tools in their work.

If you've spent any time with Austin, you'll quickly realize why he's often considered THE favored partner by our product and engineering partners (often to the chagrin of the Flow UX team) ... he works tirelessly to understand context, the technology involved, the patterns, but also the people/team and users. He is as close to being "the complete designer" as I have ever seen with someone so early in their career and I wouldn't hesitate to hire him to work on literally any design project across domains or needs.

Patrick Goetterman, Principal Product Designer, Salesforce

Content Builder

Salesforce Marketing Cloud • 2019–2021

Marketing Cloud is an all-in-one solution for connecting with customers. I led design for new email and landing page builders, which allow marketers to create personalized and accessible campaign content, without writing code.

Highlights

Led key workstreams of an expansive re-platforming initiative, involving a great deal of complexity across teams with competing priorities.

Contributed to new SLDS (Salesforce Lightning Design System) components and guidelines.

Authored production code for email components to ensure consistent email client rendering and adherence to accessibility standards.

Content Builder

Salesforce Marketing Cloud • 2019–2021

Marketing Cloud is an all-in-one solution for connecting with customers. I led design for new email and landing page builders, which allow marketers to create personalized and accessible campaign content, without writing code.

Highlights

Led key workstreams of an expansive re-platforming initiative, involving a great deal of complexity across teams with competing priorities.

Contributed to new SLDS (Salesforce Lightning Design System) components and guidelines.

Authored production code for email components to ensure consistent email client rendering and adherence to accessibility standards.

Content Builder

Salesforce Marketing Cloud • 2019–2021

Marketing Cloud is an all-in-one solution for connecting with customers. I led design for new email and landing page builders, which allow marketers to create personalized and accessible campaign content, without writing code.

Highlights

Led key workstreams of an expansive re-platforming initiative, involving a great deal of complexity across teams with competing priorities.

Contributed to new SLDS (Salesforce Lightning Design System) components and guidelines.

Authored production code for email components to ensure consistent email client rendering and adherence to accessibility standards.

Austin has been a trusted partner…for several months now and I’m consistently inspired by his perseverance and dedication to excellence, even within the more chaotic moments of this program. It’s impressive to watch him field challenging feedback from high level stakeholders. He is able to listen, synthesize, and apply what makes sense to his designs with care and tact.

Product Designer, Salesforce

Austin has been a trusted partner…for several months now and I’m consistently inspired by his perseverance and dedication to excellence, even within the more chaotic moments of this program. It’s impressive to watch him field challenging feedback from high level stakeholders. He is able to listen, synthesize, and apply what makes sense to his designs with care and tact.

Product Manager, Salesforce

Consulting - Experience Design

Salesforce Customer Success Group • 2015–2019

As an experience design consultant, I helped customers craft highly engaging marketing experiences. This included designing and developing highly personalized campaigns and creating new design systems to enhance their marketing operations and performance.

Highlights

Developed interactive web pages, dynamic emails, and component libraries using HTML, CSS, JS, and AMPScript.

Established a new marketing design system product, which included the creation of a new design system, implementation, education, and creation of governance processes.

Consulting - Experience Design

Salesforce Customer Success Group • 2015–2019

As an experience design consultant, I helped customers craft highly engaging marketing experiences. This included designing and developing highly personalized campaigns and creating new design systems to enhance their marketing operations and performance.

Highlights

Developed interactive web pages, dynamic emails, and component libraries using HTML, CSS, JS, and AMPScript.

Established a new marketing design system product, which included the creation of a new design system, implementation, education, and creation of governance processes.

Consulting - Experience Design

Salesforce Customer Success Group • 2015–2019

As an experience design consultant, I helped customers craft highly engaging marketing experiences. This included designing and developing highly personalized campaigns and creating new design systems to enhance their marketing operations and performance.

Highlights

Developed interactive web pages, dynamic emails, and component libraries using HTML, CSS, JS, and AMPScript.

Established a new marketing design system product, which included the creation of a new design system, implementation, education, and creation of governance processes.

Additional portfolio details available by request

Austin is great to work with and is an expert in what he's doing. He iterates over designs with engineering to arrive at the best possible design Salesforce platform can support. For each interaction, Austin looks for a balance of following the established Salesforce ways with enhancing usability.

Principal Engineer, Salesforce

Austin is an incredible teammate. Not only has he helped shape the future of our role, but he is also constantly learning, growing, and discovering ways in which we can improve our processes and products. It is something I truly admire and always look forward to times where we can collaborate.

Jonathan Vessely, Creative Director, JDA Worldwide

Austin is truly the best example of a designer and collaborator all around. He is the easiest person to work with and is truly a pleasure to interact with. I always enjoy working with him and feel really lucky to have him as a close partner on my projects.

Senior Product Designer, Salesforce

…Austin is almost peerless in his domain expertise, compassion for users and their outcomes, not to mention work ethic - all wrapped up in a person that seeks to be as helpful to as many people as possible.

Principal Product Designer, Salesforce

Austin is prized by his fellow UXers for several things ... he listens deeply, with his full attention and from this highly engaged place…offers insightful feedback back by a level of systems knowledge that very very few other designers seem to possess... and he always gives his knowledge freely and without judgment. He was jokingly considered something of a crutch on Automation UX because everyone knew they could just “ask Austin.”

Principal Product Designer, Salesforce

Austin, your attention to detail on [customer engagement], your positive attitude, and your WIDE set of skills make it easy to work with you and you definitely go above and beyond for the client. I’m blown away that you’re a designer. I typically have to help tech producers write Ampscript after a certain point!

Jonathan Bush, Senior Success Architect, Salesforce

Austin is an email-building genius and he has always been happy to share his knowledge on background images in emails with me. Thanks Austin!

Brian Kaplan, Technical Producer Architect, Salesforce

Austin cooperates across so many different teams to ensure customer success and always designs with the user in mind. He goes deep into understanding business and customer goals and comes up with great solutions that balance both. He is definitely the right person to be on such a high visibility project with so many challenges… he's my favorite person to collaborate with. It's just so easy working with him.

Senior Product Designer, Salesforce

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Read my full resume